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Growth · July 1, 2025

IncentivizeThis – a bounty board in the era of the Dead Internet

"The Internet is dead. The Internet remains dead. And we have killed it." Online advertising is broken, especially for small or local businesses. You either pay a fortune to giants like Google and Meta for questionable "engagement", or you try to work with niche influencers, which has a whole different set of challenges, not the least of which is that it's hard to scale. I've been working on IncentivizeThis to create a more direct and (hopefully) authentic alternative. The idea is to connect businesses with content creators in specific communities (both local and online) that are uniquely…

IncentivizeThis – a bounty board in the era of the Dead Internet launched on July 1, 2025 with 5 votes and more than 75% of that year's launches. The site was still online in September 2026, 1 year on.

What it does

IncentivizeThis - Pay creators to promote your product or service across Reddit, YouTube, and more

Just 3 upvotes. That's all it took to steer thousands of dollars away from a big-box retailer and into the hands of a local business owner. Anyone can submit their content for review. If it meets the bounty criteria, they get paid instantly withfrom incentivizethis.com

In the maker’s words, at launch

"The Internet is dead. The Internet remains dead. And we have killed it." Online advertising is broken, especially for small or local businesses. You either pay a fortune to giants like Google and Meta for questionable "engagement", or you try to work with niche influencers, which has a whole different set of…

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