Instagram Stories Research
Get the latest study on Stories and improve your viewership!
Instagram Stories Research launched on June 28, 2019 with 35 votes, #660 of 2,757 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 7 years on.
What it does
If you have Instagram, you have Stories. If you have Stories, you have video. The latest Socialinsider's Stories research reveals that half of brands are using video in Stories to drive conversations, and generates leads.
Explore the latest 2025 Instagram Stories benchmarks. Get valuable insights on how to optimize your strategy to better engage with your audience.
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