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Growth · February 18, 2026

Interactive survey - customer discovery

We turned customer discovery into a trivia game with claude

What it does

Traditional surveys have terrible completion rates, so I experimented with turning customer discovery into an interactive 10-minute game. Users pick music, colors, styles, and budget — then spin a wheel to reveal their "fashion persona" + discount code. Early hypothesis: Higher completion rates + richer behavioral data vs. Google Forms.

Does the same job

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