JOI
The fresh alternative to alternative milk
JOI launched on May 14, 2020 with 58 votes, #900 of 4,813 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
Just one ingredient, almonds or cashews, that blends to make the world's best plant milk. One container makes up to 7 quarts - a much more sustainable choice compared to the cartons in the grocery store. Use in coffee, smoothies, baking and more.
JOI plant bases are delicious, whole food, clean label, nutrient rich, waste-free concentrates and coffee creamers used to make milk and more. Available in Organic Oat, Almond, Cashew, Coconut. Zero seed oil, zero gums, zero preservatives. Say goodbye to gross plant beverages, wasteful cartons and spoiled milk forever.
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