Legal PPC Calculator

What it does

Plug in your ad spend. See your signed cases, cost per case, and projected revenue.

Plug in your ad spend. See your signed cases, cost per case, and projected revenue. The numbers driving this calculator come from years of working with and auditing law firm advertising accounts across Google Ads, Meta, and Local Service Ads — with deep specialization on the injury side. If your real numbers are tracking 30%+ below this projection, the gap is almost always fixable: intake response time, ad-to-landing-page match, untracked phone calls, or CPL benchmarks borrowed from non-legal industries. Cost per lead $409 Lead-to-signed-case rate 12% Avg. fees earned per case $10,000 Projections, not guarantees. Real numbers move with geography, competition, intake speed, and landing-page…from pareto.legal

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