Live Chat Playbook
A Guide to Using Live Chat to Grow Your Business
Live Chat Playbook launched on February 13, 2017 with 31 votes, #733 of 3,156 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Tips and tricks to grow your business with live chat
The internet has changed the way we buy, beyond all recognition. Before e-commerce, we shopped using three distinct channels: Of those channels, two required the customer to engage with a real, live person. This meant more opportunities to convert on-the-fence customers. If they were in our store, we could approach them. If they had a question, they would approach us. Today, that same on-the-fence customer might place items in their basket, get distracted or change their minds, and leave, potentially never to be seen again. The absence of human relationships in web-based transactions means that identifying and engaging those customers who just need a gentle push before they buy is far more…from zoho.com
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