Magic
Make passwords disappear with a touch of Magic
Magic launched on April 1, 2020 with 517 votes, #13 of 5,003 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 6 years on.
In plain words
Magic is a developer tool that enables passwordless login for applications using a lightweight API. It provides customizable authentication without requiring users to manage passwords, incorporating cryptographic and identity technology. The platform is designed for developers building apps who want to streamline user security and reduce the friction of password-based systems.
written from the facts on this page · September 2026
From the sources
Passwords are the bane of app security. With a few lines of code and no bloat, Magic lets you build apps with blazing-fast, customizable, passwordless login - with future-proof crypto and identity tech under the hood.
We've onboarded 50 million people to the world's leading apps. We're trusted by over 200,000 developers. We're Magic.
Over 7 years of proven reliability. Provision non-custodial embedded wallets, trigger onchain actions, and stay compliant—all with one powerful, production-ready API. Onboard and scale your users to millions. Magic offers a powerful API that combines embedded wallet creation, transaction signing, and onchain automation into one seamless experience. Match the in-app wallet experience to your brand identity, down to the pixel. Onboard users in seconds via email, social, passkeys or SSO. Use Magic’s native auth or plug in your own auth provider (Auth0, Firebase, NextAuth, etc) to power your embedded wallets. Choose a setup that fits your security model: Magic-managed, self-hosted, or anything…from magic.link
Does a similar job
all alternatives →
Magic Link Auth (by WorkOS)2020 · workos.com · ▲164Fastest way to add passwordless login to your app for free
- MLMagic Login – Passwordless login and transactional emails as a service2021 · magiclogin.net · ▲9
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