Marktag

In plain words

Marktag is a server-side tracking solution designed for the cookieless era that collects and manages first-party data to identify and track website users. It's built for marketers and analytics teams who need reliable audience insights despite browser restrictions on traditional cookies. The tool uses alternative data collection methods intended to be more resistant to browser blocking, maintaining user identification across sessions for marketing attribution and audience retargeting purposes.

written from the facts on this page · September 2026

From the sources

Marktag, a first-party server solution, innovatively designed to refine the accuracy of web tracking. It uses its own data collection method that browsers are less likely to block, ensuring continuous and consistent user identification and tracking.

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