Matt Report - How to start a WordPress theme shop w/ Mike McAlister of Array.is
A guide to launching a WordPress theme/product shop.
Matt Report - How to start a WordPress theme shop w/ Mike McAlister of Array.is launched on May 25, 2016 with 58 votes, #1,228 of 3,824 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Looking to start a WordPress theme business? Here's 8 steps & a podcast interview highlighting what you need to do to start selling themes.
With so many WordPress themes available on the market, it might sound crazy to even try and start a business selling your own. There are super-huge, multi-purpose themes selling $100k worth a week with option panels the size of their revenue charts, others with big passionate communities supporting them, and countless other shops just as successful in their own right. How can you compete? And that’s the rub, isn’t it? What makes you different? As you will find out in this episode with Mike McAlister of Array.is , that’s the key ingredient in today’s theme market. It’s not just your theme’s code, your support, or even your price point — give your customer a new reason to choose you…from mattreport.com
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