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Growth · June 17, 2016

Matt Report - Why Daan Tol, new owner of WPLift, paid $205kUSD for a WordPress blog

I interview the new owner of WPLift and discuss his purchase

Matt Report - Why Daan Tol, new owner of WPLift, paid $205kUSD for a WordPress blog launched on June 17, 2016 with 56 votes, #1,305 of 4,333 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Interview with WPLift.com owner, Daan Tol. We discuss the advantages and stratgies of acquiring a large WordPress news site. Subscribe to the Matt Report!

WPLift, a popular WordPress blog/review site, was recently acquired for $205k USD through a sale on Flippa. It’s one of the few WordPress blog sites that was able to “stick around” and survive the noise of this crowded publishing market. One reason being Oli, the creator of WPLift, put in the effort and dedication to publishing content. That dedication and consistency is what drove up the value of the sale — something that could be quickly overlooked. I’ve tried a handful of times to book Oli on the show to no avail, but excited to meet the new owner, Daan Tol. [soundcloud url=”https://api.soundcloud.com/tracks/269490305″…from mattreport.com

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