Meta AI Sandox

What it does

Tools to automatically iterate on ad creative like: Text Variation, Background Generation and Image Outcropping.

We are sharing more about how we’re using AI to improve the performance of ads for businesses, including a first look at our AI Sandbox that’s testing generative AI capabilities.

Since the earliest days of News Feed in 2006, we have used machine learning and AI to power all of our apps and services, including our ads system. Today, we are sharing more details about how we’re using AI to improve the performance of ads for businesses, including a first look at our AI Sandbox that’s testing generative AI capabilities for advertisers, new features in our Meta Advantage suite of ad automation tools and more details on our AI infrastructure and modeling investments that underpin it all. The AI Sandbox will act as our testing playground for early versions of new tools and features, including generative AI-powered ad tools. Our goal is to learn what works for advertisers…from facebook.com

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