Mobile ad fraud:
What 24 billion clicks on 700 ad networks reveal
Mobile ad fraud: launched on May 10, 2017 with 11 votes, #884 of 3,229 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Review key insights from 24 billion clicks on 700 ad networks about mobile ad fraud, highlighting its effects and best practices for securing your ads.
This article was originally published on the TUNE blog . Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Eight ad networks are 100% fraud. 35 ad networks are 50% or greater. I recently studied 24.3 billion clicks on more than 700 ad networks, and the results are shocking. If you’re marketing on mobile, there are a huge number of ad partners to consider. Some of them are great. Many of them are good. But some are shady characters to watch out for, and the hard truth for marketers is that virtually no ad network is…from tune.com
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