Mobile Marketing Glossary by AppFollow

What it does

A book with the most useful terms for mobile marketers and those who work in mobile industry. Use it online, download and share it with your colleagues and clients to always speak the same language.

Find explanation of every term about your app performance on app stores from AppFollow experts.

Keyword density is how often a keyword shows up in your content, as a percentage of all words. Here'... A free app costs nothing to download — but "free" rarely means free. Here's what a free app actually... Learn what ranking history means in app store optimization, how app ranking history works, why it ma... Cost per install (CPI) shows how much you pay for each app install from a campaign. Learn the CPI de... Learn what an app unit means in App Store Connect, how app units differ from installs, downloads, an... Learn what app metadata means, which App Store and Google Play fields matter, how metadata affects A... An app product page is the App Store listing where users learn about an app…from appfollow.io

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