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Life & fun · July 9, 2014

Motif

Stop picking stocks. Invest in Ideas.

Motif launched on July 9, 2014 with 141 votes, #128 of 2,263 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 12 years on.

What it does

Motif is an innovative trading and investing platform. We simplify complex investment products and make them universally accessible.

The first fully automated portfolio to align your financial goals with your personal values. See how it can work for you. Motif’s state-of-the-art trading platform offers maximum control, lower costs and exclusive access to IPOs. "It could be the most disruptive thing to hit the stock markets since ETFs." "Motif is trying to do for thematic investing what discount brokerage companies did for stock-buying by making it available on a larger scale and for lower fees." "Goldman Sachs and JPMorgan Chase... are among those who have poured $86 million into Motif Investing..." “Motif … lets you pick things that you know and understand, how you feel about the world around you and come up a stock…from motifinvesting.com

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