Naja
Premium lingerie with a social impact. Do-Good Underwear.
Naja launched on March 14, 2015 with 86 votes, #548 of 2,697 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 11 years on.
What it does
Naja is a sustainable underwear company for women. We make the high quality vegan and eco-friendly bras, underwear, and swimwear. We believe in body positivity, diversity and doing good for the earth. Through our Underwear for Hope program we employ women in the slums. Every purchase you make makes the world better.
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