New iOS App Store
Redesigned, all-new today, games and apps tabs
New iOS App Store launched on June 5, 2017 with 258 votes, #101 of 3,107 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 9 years on.
In plain words
Apple's redesigned iOS App Store, launched in 2017, reorganizes how users discover applications on iPhones and iPads. The updated interface features separate tabs for today's featured content, games, and apps, making it easier to browse and find software. The redesign targets iOS users looking for a more intuitive way to discover and download applications and games on their devices.
written from the facts on this page · September 2026
From the sources
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. All designed to help you discover your next favorite app with confidence. Stories and collections that inform, help, and inspire. Updated daily. Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers…from apple.com
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