niti.ai

What it does

Drive retention and revenue growth with AI agents. Automate campaign management, personalize customer journeys, and maximize your marketing ROI through continuous experimentation.

Niti reconciles every platform number to the money that cleared, then ranks the actions that close the gap — and scores each one 14 days later.

Niti is decision intelligence for your marketing spend — it finds the leaks, recommends the calls, and builds the institutional memory behind them. One live account: Meta showed 0.71× ROAS. Cross-channel halo made the true return 2.76×. Spend ran the whole time. The instinct was to blame the ads, not the stock sitting empty. ROAS counts conversions that would have happened anyway, and misses sales it doesn’t own. The reasoning doesn’t get written down. It walks out the door with whoever made the call. Now graded, after they were finally logged: 46% favorable, 38% neutral, 16% unfavorable. Ranked budget actions priced on true return — and root-cause diagnosis when a metric moves. Both write…from niti.ai

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