OEM
Modern drugstore essentials, tools for care
OEM launched on July 7, 2021 with 71 votes, #1,038 of 3,502 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 5 years on.
What it does
We make great healthcare products, delivered through a simplified, modern shopping experience. From deliberate formulas to soft and soothing designs, OEM is about more than just ameliorating aches—it's about creating a new version of healthcare.
OEM is a new drugstore developing tools for everyday ailments — products that nourish, soothe, restore, hydrate, and calm the body and mind.
An excerpt from our interview with Mental Athletic, featured in issue #3. Available for purchase here . Shun Kinoshita: Back in 2016, when we were moving to Los Angeles, I was going through a personal health crisis. I was diagnosed with multiple sclerosis (MS), a condition that attacks the nervous system, causing symptoms like loss of mobility, vision, and control over your body. It was the lowest point in my life… it was like, “Oh you have MS, you can do chemotherapy and here are some meds.” I scoured the internet for answers and found more comfort in online forums than in the hospital. The journey through the healthcare system was eye-opening. It made me realize that healthcare often…from oem.care
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