OffLimits
Break the rules, starting with breakfast. 🥣
OffLimits launched on August 7, 2020 with 106 votes, #327 of 3,833 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
We’re a team of cartoons and humans with big personalities taking a unique approach to cereal. We celebrate bold flavors and plant-based ingredients. In a world full of rules, we do what's OffLimits.
Offensively delicious cereal. Nothing artificial.
“The one new brand that is here to instigate change from its founding.” "Now, Emily Elyse Miller, who literally wrote the book on Breakfast, is changing representation in cereal." "A clever gamification that harkens back to the old days of collecting box tops and sending them in for prizes." Set out to launch a new kind of brand centering around important topics like humanity, inclusivity and mental health. Hayyyyyyyyyyyyyy. I’m Spark, your new bff. I’m always living my best life so I need a healthy cereal that helps me recover from all the FUN. I told them to make mine Strawberry, a flavor as sweet and flirty as me. Dare you to fall in lovefrom eatofflimits.com
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