Omnivery Bot Detection API

What it does

A huge share of email opens and clicks aren't people: security scanners (Proofpoint, Mimecast, Defender) pre-click links, Apple MPP fires phantom opens, and botnets inflate engagement. The Omnivery Bot Detection API returns a simple is_bot verdict per event, so your analytics, automation, and ad payouts run on real humans. Built on 20+ proprietary datasets over 8+ years, with batch and single-event modes and honeypot detection. Beehiiv uses it to block $2M+/month in newsletter ad fraud.

Omnivery Bot Detection API classifies Non-Human Interactions (NHI): scanner clicks, Apple MPP opens and botnet activity, from 20+ proprietary datasets.

Your open rates and click rates are lying to you. Security scanners pre-click every link, Apple MPP pre-loads every pixel, and botnets inflate clicks for ad fraud. The industry term for all of it is Non-Human Interactions (NHI), established by the M3AAWG Senders Committee, whose white paper Omnivery's founder helped write. Omnivery's Bot Detection API classifies NHI and returns a simple verdict per event: is_bot: true or is_bot: false. Used by beehiiv to save $14.4M in fraudulent ad spend over six months. Three separate sources of Non-Human Interactions (NHI) feed the same reporting your decisions come out of. Only one of the three is abusive, which is why they cannot all be…from omnivery.com

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