Open Benchmarks for Instagram
See how you stack up against 40k+ creators and brands on IG
Open Benchmarks for Instagram launched on July 16, 2021 with 113 votes, #420 of 3,502 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 5 years on.
What it does
Open Benchmarks is a free tool to help you keep track of 'what's normal' on Instagram. Whether that's to see if other Instagram users are also experiencing a drop in a particular metric, or because you'd like to uncover areas you could be performing better in
Compare your Instagram Analytics to accounts that have a similar follower size to you with live data from over 50,000+ Instagram accounts. See if you're above or below the average with insights from real accounts. Updates Daily. 100% Free.
Finally, you can now uncover how your Instagram analytics compare to accounts just like yours. Finally, you can now uncover how your Instagram analytics compare to accounts just like yours. Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth. Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower…from flick.social
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