Open Loyalty for Startups
Open source stack for building customer focused products
Open Loyalty for Startups launched on February 13, 2018 with 138 votes, #233 of 2,635 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 8 years on.
What it does
Open Loyalty is an open-source loyalty management platform, which can be used as a base for a new digital product or to extend existing products with new loyalty features. Publicly available on GitHub, free for building an MVP with less than 200 customers.
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.
Most platforms provide points and coupons. Open Loyalty gives you a full behavioral mechanics toolkit - composable via API, configurable without code Flexible earn-and-burn with multiple wallets per member. Convert any input - transactions, behaviors, custom events - into loyalty currency Recognition mechanics triggered by transactions, behaviors, and custom events. Identify high-value segments and fast-track their journey Your expert maps behavioral loops to your specific KPIs. We design the program around your margin goals - not a generic template. Zero-friction API integration with your existing stack. EQUIVA went from paper cards to a live app in under 4 months. Your loyalty partner…from openloyalty.io
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