Opens Are Dead
Everything email marketers need to get ready for iOS 15
Opens Are Dead launched on July 16, 2021 with 136 votes, #298 of 3,502 launches that month and more than 90% of that year's launches.
What it does
THE iOS 15 UPDATE brings fundamental change to email marketing by KILLING THE OPEN RATE METRIC. 20-year-old practices need to be unlearned. To help email marketers adapt, Omnisend introduced Opens Are Dead—a knowledge hub to navigate the transition.
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