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Work · November 30, 2020

Owlie

Do user research right, with questions based on the Mom Test

Owlie launched on November 30, 2020 with 119 votes, #260 of 3,461 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 5 years on.

What it does

Owlie (based on the book ‘The Mom Test’) is a Chrome extension that *actively* helps you ask the right question to your users. No more leading questions, or being led astray by emotions.

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Source: Product Hunt launch ↗

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