Perspiva; surveys reimagined

What it does

Perspiva is a customer intelligence platform designed for founders, product marketers, and growth teams who want to deeply understand their customers, not just collect responses. Generate survey questions based on what you’re actually trying to learn, create elegant branded surveys, and transform customer feedback into actionable positioning, messaging frameworks, audience insights, and strategic reports. Created by minority founders, Michael Ezehi and Yasmeen Turayhi.

Most founders make go-to-market decisions on gut. Perspiva is the customer intelligence layer between feedback and decision — positioning, messaging, and direction synthesized from the people you're trying to win.

Where customer research becomes strategy. Most founders make go-to-market decisions on gut; Perspiva is the customer intelligence layer between feedback and decision. Start with what you’re trying to decide. We design the research, gather responses by text, voice, or video — no app or account required for respondents — and hand back a Customer Intelligence Report containing positioning, messaging architecture, ranked themes, and recommendations a CMO can act on. Every finding links back to the exact quotes that support it. You don’t get raw responses. You get direction. Most founders decide on gut. Perspiva turns customer research into the positioning your next round will reward. Other…from perspiva.com

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