Pinlist - Instore Pinterest Pins
A physical Pinterest pin for retail
Pinlist - Instore Pinterest Pins launched on June 3, 2016 with 4 votes. The site was still online in September 2026, 10 years on.
What it does
It's a real pin that looks like a virtual pin that looks like a real pin.
It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which was always visually modeled after a physical pin, and actually made it a physical pin—for an intriguing campaign in Brazil that lets people pin items in stores and save them immediately to virtual inspiration boards on Pinterest itself. Agency DM9DDB created the technology and tested it in a campaign for Tok&Stok, Brazil's biggest design furniture store. The biggest challenge, of course, was how to get the pins to know who is pressing them, and thus to whose Pinterest boards the furniture items should be posted.…from adweek.com
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