Praxis

What it does

~8% of voters decide elections. They shouldn't get a generic "will you donate" call. A voter who cares about climate hears the candidate's clean energy plan. A renter whose building was rezoned hears about her housing proposal. Praxis writes personalized scripts and auto-classifies responses. Every call, text, and ad feeds a proprietary persuasion dataset: what messages move which people, and why. We left Penn and Princeton to build this. Campaigns are the wedge. The dataset is the company.

Stop wasting persuadable voters on generic outreach.

Get an always-on phone banking link in 30 seconds. Your volunteers know exactly what to say to every voter. Everyone else has made up their mind. Your ground game exists to find this slice and say the right thing. Generic scripts, misclassified voters, corrupted survey data. Every missed shot doesn’t come back. Personalized outreach, automatic classification, and field insights turned into targeted ads — same day. “Hi Maria — I know you care about the environment. Our candidate is the only one in this race who voted against the Gowanus rezoning. Can I tell you about her clean air plan for the East Side?” “Every campaign talks about personalized outreach. Praxis is the first platform I've…from atpraxis.com

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