Primary
Clothing for kids. Brilliant basics under $25.
Primary launched on March 31, 2015 with 88 votes, #524 of 2,697 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 11 years on.
What it does
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
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