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Growth · September 16, 2022

Programmatic Drive Business Results

Programmatic advertising Drive Business Results

Programmatic Drive Business Results launched on September 16, 2022 with 1 votes. The site was still online in September 2026, 4 years on.

What it does

Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies

Programmatic advertising has become a go-to technology to reach people with relevant messaging. How can advertisers push contextual targeting beyond its capabilities?

According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. The pandemic accelerated digital transformation at a speed once thought impossible: in a matter of months, companies worldwide adopted digital technologies that normally would have taken three to seven years to implement. The bounce back from the early pandemic impact continues to be strong, especially in digital. As we spend more time consuming digital media, brands have the opportunity to tap into the increased flexibility in which consumers engage through multiple touchpoints. Businesses that truly understand these developed human behaviours have the best chance…from martechcube.com

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