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Growth · November 1, 2018

Q3 Social Media Benchmarks

Instagram - the new home for brands in 2018

Q3 Social Media Benchmarks launched on November 1, 2018 with 23 votes, #812 of 2,709 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 7 years on.

Visit socialinsider.io ↗Alternatives

What it does

We analyzed 100k Instagram and Facebook posts from a representative sample of international brands in each industry by selecting 30 brands at random from each industry from our database throughout January - October 2018. Here's what we found: http://bit.ly/2yFksOX

Discover social media benchmarks for 2026 for all the major social platforms, and learn how to improve your social strategy!

These social media benchmarks for 2026 will help you empower your strategy. See how your brand stacks up against industry standards. If I were to ask where your brand feels most “seen” online, would you pick TikTok? Instagram? Facebook or X? Maybe all of them—depending on what you’re hoping to spark with your latest post. Let’s be real: audiences are moving faster than ever, and sometimes all you get is a scroll, a silent view, or the occasional quick “like.” On other days, your community comes alive, commenting, sharing, or even starting a conversation that takes on a life of its own. With platform habits and algorithms always changing, it can be tough to know what real engagement actually…from socialinsider.io

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