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Growth · January 25, 2016

Reelevant, the mass mailing killer

Build content once, personalize for everyone. Scale 1:1 personalization across channels. Trusted by L'Oréal, Decathlon, Sephora & more.

Reelevant, the mass mailing killer launched on January 25, 2016 with 6 votes and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

‍ Reelevant creates millions of individualized versions, across channels, moments, and customers. Decathlon overcomes language and currency barriers through large-scale personalization deployed across countries. Display loyalty banners based on product preferences and recommendation data to inscrease coupon usage and sales. Leroy Merlin migrated 19 static email campaigns to a single, fully personalized, email that delivered unique content to each site visitor. Supplement custom or AI scoring systems with behavioral data and current promotions to display the ideal product recommendations across channels. Push offers in real-time across any channel taking into account live stock, pricing,…from reelevant.com

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