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Commerce · March 21, 2016

Reveal - When Mad Men meet dark money

Who’s spending, how much, where it's flowing & what it gets

Reveal - When Mad Men meet dark money launched on March 21, 2016 with 53 votes, #1,701 of 4,409 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

By some estimates, campaign spending will top $5 billion by the end of the race to the White House. In this episode of Reveal hour, a collaboration between The Center for Public Integrity and WAMU in Washington, we look at who’s spending, how much, where the money’s flowing and what it’s paying for.

Money in U.S. politics once was a straightforward thing. In 19th-century America, a politician running for office would pay to print ballots with his name on them and pay voters to cast them. The cost was about $2.50 per vote . But the sheer amount of money involved now dwarfs every previous period of Wild West American politics – spending will top $5 billion by the end of the race to the White House by some estimates. Enter Mad Men: This heap of money is fueling a barrage of political ads. Messages, which have cost more than $300 million so far, are being designed specifically for you – popping up in your Facebook feed or streaming into your living room during commercial breaks. In this…from revealnews.org

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