RWA: True Profit Analytics
True Shopify profit after COGS, fees, and ads
RWA: True Profit Analytics launched on September 4, 2026.
What it does
RWA: True Profit Analytics is a Shopify app for founders and ads managers who are tired of vanity ROAS. Set COGS and costs, import ad spend as CSV, then see contribution margin and true net (CM1 to CM2 to net) in a Founder P&L waterfall and an Ads view with POAS and campaign spend. Leak flags, Shopify Analytics annotations, and CSV export. Lift adds MCP so Claude, ChatGPT, or Cursor can query the dashboards. Base $12.49/mo, Lift $17.99/mo, 10-day trial.
Profit tracker and calculator for Shopify. See contribution margin, true net profit and POAS by campaign after COGS, fees and ad spend. 10-day free trial.
Revenue and ROAS do not tell you what you keep. True Profit Analytics shows contribution margin and true net profit after COGS, payment fees, shipping, returns and ad spend. Set your COGS and costs, import ad spend by CSV, then use the Founder view (P&L waterfall) and the Ads view (POAS and spend by campaign) to see which products and campaigns actually make money. Action cards point out profit leaks, and you can export P&L and SKU level CSVs. Lift adds MCP so AI tools can query your numbers. All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. For years we were running Meta ads but had no visibility on the profitability of the campaigns. This app…from apps.shopify.com
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