SaaS sales for Startup Founders
Free book by Steli Efti from Close.io
SaaS sales for Startup Founders launched on October 25, 2017 with 197 votes, #152 of 3,169 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 8 years on.
What it does
This free book shares the best SaaS sales strategies entrepreneurs can put into action immediately to grow their business 💰
Sell your SaaS with confidence—this free founder guide shows you how to find the right customers, run effective demos, and build a repeatable sales process.
Most startup founders think their biggest challenge is building a great product. If you can’t convince customers to buy, your product never gets a chance to shine. That’s why Close CEO Steli Efti created SaaS Sales for Startup Founders — a practical, no-fluff guide that teaches you how to sell SaaS products like a pro , even if you’ve never sold before. This book gives you proven, actionable tactics on hiring and paying sales reps, finding the right B2B customers, optimizing demos and trials , and more — everything you need to scale from your first customer to predictable, recurring revenue. If you’ve built a SaaS product, you’ve already done something hard. But many founders hit a wall…from close.com
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