ScottFish – A simple GA4 analytics dashboard built out of frustration
When Google forced the switch from UA to GA4, I found myself struggling to understand my magazine's performance metrics (I occasionally edit a magazine along with my full-time job). So I built a dashboard that pulls GA4 data and presents it in a clean, intuitive interface focused on metrics that actually matter. It made the job of pulling reports and usage stats very simple for my website and greatly improved my daily productivity. At this stage, it was running on localhost on my machine and during this project, I ended up learning React (coming from a pure C/C++ world). I showed it to…
What it does
In the maker’s words, at launch
When Google forced the switch from UA to GA4, I found myself struggling to understand my magazine's performance metrics (I occasionally edit a magazine along with my full-time job). So I built a dashboard that pulls GA4 data and presents it in a clean, intuitive interface focused on metrics that actually matter. It made the job of pulling reports and usage stats very simple for my website and greatly improved my daily productivity. At this stage, it was running on localhost on my machine and during this project, I ended up learning React (coming from a pure C/C++ world). I showed it to a couple of friends who run small businesses and manage their own websites, and after considering their feedback, I made a few changes to the UX , added authentication, and launched it publicly a week ago. Based on their feedback, I am currently working on integrations with Google My Business, Merchant Center, and other Google products to create an all-in-one dashboard for small business owners. All in due time .. could be months away with my full-time job :) I'd love your feedback on the project! I hope it can make your life easy too. https://www.scottfish.com PS: why "scottfish"? Well, my kid plays chess and loves "stockfish" and I am a Piscean, so ... I thought, why not "scottfish" :)
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