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Growth · February 12, 2015

SegMetrics

People-Based Marketing Attribution for Everyone

SegMetrics launched on February 12, 2015 with 71 votes, #702 of 1,772 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.

What it does

Plug the hole in your marketing funnel by focusing on people to convert more contacts into customers, over every step of your funnel — even months or years later.

Every channel, every dollar, one source of truth. SegMetrics ties every click, email and sales call back to a real person, so you can see what each step of your funnel is actually worth.

SegMetrics connects every click, email, call and purchase back to a real person, so you can see what your marketing is actually worth and scale the parts that pay. Watch every lead move through your funnel and pick up value at each step — from first click to email to webinar to sale. SegMetrics follows the money the whole way, so you see exactly where revenue is made. See which campaigns, ad sets, and creatives actually drive buyers — not just clicks. SegMetrics ties paid spend straight to the customers it earned, so you can scale what works and kill what doesn't. See how upsells, order bumps, and price points compound into real lifetime value — not just first-sale revenue. Know which…from segmetrics.io

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