Selinko

What it does

Selinko enables luxury brand protection and product authentication with secure NFC technology, ensuring authenticity and trust.

The research draws on interviews with senior leaders at Pernod Ricard, Diageo, LVMH, Coty, Salomon and Decathlon and covers three structural decisions that determine whether product identity scales across an organisation or fractures into parallel systems, with case studies and a practical decision framework for leadership teams. Available to download now. Your clients want to know whether their product is genuine? Offer them the most secure authentication solution. Want to enhance your second-hand business opportunities? Give your clients a digital ownership certificate and a transfer solution. Want to maximise your supply chain efficiency, trace your manufactured product during its entire…from selinko.com

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