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Growth · December 20, 2016

Shopify Masters Podcast: How Drugz Used Product Hunt to Launch a Million Dollar T-Shirt Business

Tshirts + Shopify + Facebook ads & ProductHunt

Shopify Masters Podcast: How Drugz Used Product Hunt to Launch a Million Dollar T-Shirt Business launched on December 20, 2016 with 60 votes, #1,046 of 3,449 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.

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What it does

On this episode of Shopify Masters, you'll learn how these entrepreneurs launched their t-shirt brand to the perfect audience.

Product Hunt is a platform that was built for sharing all the interesting things that people are making: apps, unique physical products, digital downloads, podcasts, you name it. "Hunters" can post the cool products they come cross, after which the community votes for the ones they love. If a product ends up trending, it can earn a lot of exposure to an audience of avid early adopters with disposable income. With a sizeable user base of tech industry people, makers, and entrepreneurs, Product Hunt was the perfect launchpad for Startup Drugz, a lifestyle brand for entrepreneurs that makes kickass startup-themed tees, hoodies, posters, mugs and more. On this episode of Shopify Masters, we're…from shopify.com

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