Shopping on Instagram
The new way to shop, from your feed
Shopping on Instagram launched on November 1, 2016 with 512 votes, #25 of 3,636 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 9 years on.
In plain words
Shopping on Instagram is an e-commerce feature that lets users purchase products directly through Instagram's feed and posts. It enables businesses to set up storefronts and tag products in their content, allowing customers to browse and buy without leaving the app. The tool is designed for retailers and shoppers who want a streamlined purchasing experience integrated into their social media browsing.
written from the facts on this page · September 2026
From the sources
Shops on Instagram gives your business a storefront where people can explore your products.
Does a similar job
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Source: Product Hunt launch ↗
Launched alongside, November 2016
the whole month →
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