Shut up and take my money..or F-U, Pay Me
We recently launched an adblocking product which saves you data on your cellular and Wifi plans. As we were working on Datajoy, we also understood that for creative people, adblocking sucks big time. The more people block ads, the less ad revenue websites make. Well, we at Datajoy figured we would try to play fair by paying for content we currently view for free. We are calling it the "F-U, Pay Me" model (FUPM). You can set yourself up to receive payments from users of Datajoy with minimal effort (NO profile creation necessary!) by following the instructions on the FUPM page…
Shut up and take my money..or F-U, Pay Me launched on September 8, 2017 with 19 votes, #827 of 3,072 launches that month and more than 75% of that year's launches.
In plain words
Datajoy is an ad-blocking browser extension that reduces data usage on cellular and Wi-Fi networks. Recognizing that ad-blocking reduces creator revenue, the tool includes a "F-U, Pay Me" model that automatically compensates website creators when Datajoy users visit their sites, paying one cent per visit monthly via PayPal. It is designed for both users seeking data savings and content creators who want fair compensation despite ad-blocking.
written from the facts on this page · September 2026
From the sources
In the maker’s words, at launch
We recently launched an adblocking product which saves you data on your cellular and Wifi plans. As we were working on Datajoy, we also understood that for creative people, adblocking sucks big time. The more people block ads, the less ad revenue websites make. Well, we at Datajoy figured we would try to play fair by…
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