Snaptags
Follow people/brands on Snapchat via QR codes
Snaptags launched on January 29, 2015 with 69 votes, #721 of 1,772 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.
What it does
Leaked emails from the Sony hack revealed Snapchat quietly acquired a QR code startup called Scan.me late last year, and now we know why. Yesterday alongside Discover, Snapchat launched a new feature called Snaptags that creates a unique QR code for every Snapchat user. When someone points their Snapchat camera at a Snaptag, the app adds the corresponding person as a friend.
Disrupt 2026: OpenAI, Anthropic, Replit, and more take over 6 industry stages. 25% off tickets now Leaked emails from the Sony hack revealed Snapchat quietly acquired a QR code startup called Scan.me late last year, and now we know why. Yesterday alongside Discover , Snapchat launched a new feature called Snaptags that creates a unique QR code for every Snapchat user. When someone points their Snapchat camera at a Snaptag, the app adds the corresponding person as a friend. While unnamed in the UI, hacker Graham Smith sniffed the HTTP requests and found the code calls these QRs “Snaptags.” The feature could solve a big problem for Snapchat: it’s a chore to follow people.…from techcrunch.com
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