Social Media 101
Learn social media 2 minutes at a time. 7 emails, 7 days.
Social Media 101 launched on May 21, 2015 with 4 votes. The site was still online in September 2026, 11 years on.
What it does
No marketing degree required: Learn how to build an effective social media strategy from scratch in seven simple steps.
Build a social media marketing strategy that actually works in 2026. This 7-step guide covers goals, audience research, content pillars, and the platforms worth your time, with expert tips from top creators. Most social media marketing strategies I've seen in the wild are really just fancy posting schedules. Now, posting schedules are excellent — and necessary — but they're only one small part of a complete social media marketing strategy. A strategy tells you a whole lot more than when and even what you're posting. A good social media marketing strategy covers who you're for, what you're saying, and (this is the part that so many folks don't really get to) how you'll know if it's working .…from buffer.com
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