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Growth · March 31, 2020

SL

Soft-launch, first page on HN – here are the numbers

[1/2] Thursday evening (Mar 26) we made a soft launch for https://uidesigndaily.com (a UI website that I built for my wife) The goal was to get some feedback, fix bugs and get about 30-40 subscribers in the mailing list, to see how the newsletter performs. The launch went better than expected, and the feedback was generally positive. Below are some numbers for those interested. I posted it to 4 channels, IH, HN, Reddit and Twitter. It was best received on HN with 203 points, it made it in the top 10, and it stayed on the front page for a good while. Reddit also surprised me, I…

What it does

In the maker’s words, at launch

[1/2] Thursday evening (Mar 26) we made a soft launch for https://uidesigndaily.com (a UI website that I built for my wife) The goal was to get some feedback, fix bugs and get about 30-40 subscribers in the mailing list, to see how the newsletter performs. The launch went better than expected, and the feedback was generally positive. Below are some numbers for those interested. I posted it to 4 channels, IH, HN, Reddit and Twitter. It was best received on HN with 203 points, it made it in the top 10, and it stayed on the front page for a good while. Reddit also surprised me, I posted in r/SideProject and got 26 upvotes and only positive comments.. ? That is so not what I expected from reddit... Was very pleasantly surprised to say the least. Analytics: - 6.659 Users - 6,757 New Users - 7,906 Sessions - 19,125 Page views - 61.81% Bounce Rate - 10.1% Returning Visitors Users timeline: - Mar 24 - 0 Users - Mar 25 - 4 Users [Soft Launch] - Mar 26 - 2458 Users - Mar 27 - 3693 Users - Mar 28 - 706 Users - Mar 29 - 186 Users - Mar 30 - 190 Users As you can see, there’s been a spike and seems like it’ll stagnate around ~150, but it remains to be seen. It might dip even further. Newsletter: - 546 Subscriptions - 52.1% Open Rate - 6.7% Clicks - 7 Unsubscribes Slack Community: 40 Members. Interestingly enough, the Slack ad only received 30 clicks total. This means most users came through the welcome email, which has a slack community ad included. Ad Performance: - 35744 Impressions - 836 Clicks on Website - 8 Clicks in Newsletter

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