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Work · February 23, 2026

Soulmap Case Study

What If a Dating App Was Built Around Relationship Science

What it does

Decades of research tell us exactly what makes two people last. This case study explores why dating apps ignore all of it — and what happens when you build around the science instead.

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    SmallTalks was born from my personal experience dating in NYC, where I struggled with the apps for quite a while before eventually figuring things out. Initially, this app is focused on helping people build high performing Hinge and Bumble profiles by combining AI and human expertise, along with empirical data from content experiments. Most online daters are not strategic about designing their Hinge or Bumble profiles but it's actually immensely important to be intentional about that process. Online dating is a power law distribution as far as matching goes (a small percentage of profiles…

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