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Growth · January 26, 2024

Spotify Campaign Kit

Turn up your music, build lifelong fans

Spotify Campaign Kit launched on January 26, 2024 with 146 votes, #319 of 4,438 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 2 years on.

What it does

Campaign Kit is built to drive meaningful metrics for music, not memes. Powered by unmatched audience insights, your campaigns can be more efficient and relevant to listeners than ever.

Marquee, Discovery Mode, Showcase, and playlist pitching help artists develop and grow their audiences.

Of artists who started only with Discovery Mode, roughly 1 in 6 grew their audience by nearly 30% and became eligible for display campaigns within three months. Releases with the highest Discovery Mode intent rates tend to see nearly 40% higher display campaigns intent rates compared to other releases during the same period. On average, artists who combined display campaigns with Discovery Mode saw 2x greater growth in monthly active listeners than artists who used Discovery Mode alone. Every artist's audience goals are unique, and having the right tools can unlock deeper fandom at every stage. Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog…from artists.spotify.com

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