StartUp - 17: Words About Words From Our Sponsors
Gimlet Media gets into branded content
StartUp - 17: Words About Words From Our Sponsors launched on November 20, 2015 with 80 votes, #667 of 4,110 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Gimlet is starting a new line of business, and it’s a complicated one: Branded content. Branded content is a piece of media (a video, a story, a podcast, etc.) paid for by a company that then has editorial control over the product. Lots of companies have been asking Gimlet to make podcasts for them. But, as we see in this episode, there are some very real anxieties about how to do this right
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More growth this month
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