The Design Genome Project by InVision
Explore the DNA of the world’s best product design teams
The Design Genome Project by InVision launched on March 20, 2018 with 308 votes, #55 of 2,954 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 8 years on.
In plain words
The Design Genome Project by InVision is an educational resource that documents the practices and characteristics of leading product design teams. It features interviews and insights from companies like Netflix, Slack, Shopify, Capital One, and Pinterest, revealing what distinguishes high-performing digital product design teams. The project is designed for design professionals and teams seeking to understand and adopt best practices from industry leaders.
written from the facts on this page · September 2026
From the sources
To create The Design Genome Project, our Design Education team interviewed dozens of companies and design leaders to discover what sets the best digital product design teams apart. Our first featured companies in the Genome include Netflix, Slack, Shopify, Capital One, and Pinterest—with many more to come.
Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.
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