The GEO Lab

What it does

Most brands have no idea what AI models say about them when buyers search. The GEO Lab tracks 41 brands across ChatGPT, Perplexity, and Gemini — measuring citation frequency, context, and cross-platform consistency. The free open dataset reveals why SEO metrics don't predict AI visibility, and what actually drives brand representation in AI-generated answers.

The GEO Lab is a research platform dedicated to Generative Engine Optimisation — the practice of optimising content for AI-driven discovery.

Updated 24 July 2026: refreshed experiment record (19 published studies), updated third-party statistics to 2026 sources, corrected Console status, revised history. The GEO Lab studies how content is retrieved, extracted and synthesised in AI-driven search systems, and how optimisation must evolve beyond ranking. From document-level scoring to section-level retrieval. From position tracking to inclusion modelling. GEO addresses a fundamental shift in search architecture: modern AI systems retrieve and synthesise individual content blocks rather than scoring whole pages. Traditional document-level ranking is giving way to section-level retrieval. For two decades, search engines evaluated…from thegeolab.net

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