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Life & fun · June 15, 2014

The Mom Test

How to talk to customers when everyone is lying to you

The Mom Test launched on June 15, 2014 with 93 votes, #283 of 1,531 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 12 years on.

What it does

How to talk to customers & learn if your business is a good idea when everyone is lying to you.

The quick and easy handbook about how to get more learning and more sales out of your customer conversations. Even when everyone is lying to you. Entrepreneurs are universally busy, yet odds are high that you're wasting huge amounts of time sitting in pointless meetings and building unnecessary features. Take two hours to read this book and you'll see it repaid tenfold. The world doesn't need another framework or theory. The Mom Test skips all that and gets to the hands-on challenges. How to avoid biased feedback? How to write an email that makes people want to talk to you? How to figure out whether someone is really going to buy? It's all in here. I've been an entrepreneur for 10 years,…from momtestbook.com

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Source: Product Hunt launch ↗

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