The New Consumer
A newsletter about how and why people spend time and money.
The New Consumer launched on January 9, 2020 with 95 votes, #342 of 3,486 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
The New Consumer is a publication covering the intersection of technology and consumer brands. Founded and edited by longtime journalist Dan Frommer, it's most useful to executives, entrepreneurs, and investors who focus on e-commerce, DTC, and consumer.
A publication about how and why people spend their time and money
You’ll get my newsletter, read by leaders at Sweetgreen, David Protein, Forerunner, and L Catterton. Plus Consumer Trends , our research series cited by the Wall Street Journal, Axios, andfrom newconsumer.com
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